Corporate identity
New World Circle Pty Ltd (ABN 96 693 210 347; ACN 693 210 347)
Scope and hierarchy
Campaigns must comply with applicable law, industry rules, the advertiser's own obligations and the current rules of every platform used. Where requirements differ, we apply the stricter standard or exclude the placement.
Truthful claims and destinations
Ads, offers, prices, testimonials and performance claims must be accurate, supportable and consistent with the landing page. We do not use false urgency, fabricated reviews, fake interface controls, deceptive redirects or claims of guaranteed outcomes.
Targeting and personal data
Targeting must use lawful, permissioned data and respect platform restrictions. We do not infer or exploit sensitive traits, target unlawfully on protected characteristics, or use personal information supplied for one purpose for an unrelated campaign.
Restricted categories
Health, finance, housing, employment, alcohol, gambling, political, pharmaceutical and other regulated categories require documented legal and platform eligibility before work begins. New World Circle may decline a category or market where verification is incomplete.
AI-assisted content
AI-assisted research, drafting or production remains subject to human review. We do not use deceptive impersonation, non-consensual likenesses, fabricated endorsements or synthetic material likely to confuse people about authenticity. Use of OpenAI services must also follow OpenAI's current usage and brand rules.
Platform review
Approval by New World Circle does not guarantee approval by a platform. Policies and enforcement change, so campaign assets and destinations are rechecked before launch and after material edits. A rejected ad is paused, corrected and resubmitted or excluded.
Platform policy references
The platform owner remains the authoritative source. The links below are provided so clients and reviewers can check the current rules directly.
Questions and concerns
Questions about these standards, or concerns about a campaign associated with New World Circle, can be sent to [email protected].